Senior Talent. No Agency Levels.

Karla Vilhelem and Alice Li at Consensus Miami 2026 for CoinDesk Live TV

Technology companies move faster than traditional agencies.

Founders don't need layers of account managers or strategies lost in endless handoffs. They need experienced partners who can think strategically in the morning, prep a keynote before lunch, manage media interviews in the afternoon, and be on a plane for a product launch the next day.

That's how we work.

Market Waves was built by senior communications leaders who created the firm we always wanted to work in: lean by design, deeply collaborative, and focused on delivering senior-level expertise from day one.

GET STARTED

Karla Vilhelem

With more than a decade of experience leading global communications Karla has executed campaigns for some of the world's leading technology companies, including Binance, Solana, Ubisoft, Bybit and more. Beyond communications, she has helped startups raise more than $100 million through crowdfunding initiatives, co-founded CryptoCamp at Deloitte, and mentors founders through Techstars and Founder Institute. Follow Karla on Linkedin and on X.

Alice Li

With a journalism background and 8+ years across media, fashion, and fintech PR, Alice specializes in storytelling and strategic execution. She helped launch Cointelegraph’s PR arm, led PR for flagship events like ETHDenver and ETHCC, and now advises Foresight Ventures portfolio projects. At Market Waves, she leads messaging, media relations, conference comms, and integrated PR campaigns to drive visibility and impact. Follow Alice on Linkedin and on X.